About us
Who We Are
Infocus is a national advisory firm dedicated to empowering advisers with the independence, infrastructure tools, and support they need to grow their businesses. For over 31 years, we’ve combined the scale of a leading organisation with the personal touch of a founder-led business, always staying true to our values of respect, integrity, and client-first advice.
We exist to provide exceptional financial advice that makes a meaningful difference in people’s lives. Through our unique partner program, we enable advisers the flexibility to run their businesses their way, backed by the infrastructure, technology, and resources that allow them to scale while providing bespoke, client-first advice.
We unite high calibre advisory firms across Australia under a common identity and purpose.
Our Story
Founded in 1994 by Darren and Stephanie Steinhardt, Infocus started as a single practice and has grown into one of Australia’s most respected national financial advisory firms.
From the outset, we saw that many financial advisers lacked the autonomy to fully shape their businesses and serve clients the way they wanted. Despite their expertise, traditional business models and limited support held them back. We created a solution by empowering advisers with control and flexibility, backed by our in-house technology, investment management, and governance solutions.
Three decades later, our commitment remains unchanged: to empower advisers with the tools, resources, and network to thrive, while always keeping clients and best interest advice at the heart of everything we do. Darren and Stephanie continue to play an active role in the business, ensuring that Infocus stays true to its founding principles while continuously innovating for the future.
