About us
The Infocus Story
Through a vision of wanting to create a national financial advisory network of significance, Infocus began its journey in 1994.
With a background and many years of experience, a need was recognised for a national financial advisory firm that was professional, personal in nature and values-driven. Darren and Stephanie Steinhardt established Steinhardt Financial Services, the precursor to Infocus, where they could determine the advice and services they provided to clients.
Today, 30 years later, Infocus is a proud Australian-owned company helping Australians to dream, plan and achieve their personal and financial objectives.
“Having now grown to one of Australia’s leading financial advisory networks, Infocus offers the scale and sophistication of a large organisation, yet retains the strong family foundation and personal connections, ensuring we remain close to each and every client.”
Darren and Stephanie are still a vital and active part of the organisation, working with a talented and experienced team of advisers and specialists who open the door to a broad spectrum of financial advisory commercial possibilities.
Key milestones in our journey
Our Mission
At Infocus, our mission is clear: we exist to provide exceptional financial advice that makes a meaningful difference in the lives of our clients.
Our Values
Respect
At Infocus, respect is fundamental. We honour our clients' unique needs and goals, listening carefully and acting with dignity. By fostering an inclusive environment, we take pride in always keeping our clients at the forefront as we provide tailored financial advice with integrity and professionalism.
Hard Work
We are dedicated to going above and beyond for our clients, creating personalised financial strategies with thoroughness and commitment. Our team is focused on driving results, building trust and empowering our clients to achieve their financial goals.
Taking Appropriate Risks
We understand that thoughtful risk-taking can lead to innovative solutions and greater financial opportunities for our clients. Through careful and considerate assessment of each individual situation, we leverage our expertise and empower clients to embrace calculated risks that align with their goals.
Loyalty
We are committed to providing unwavering support and guidance, nurturing long-term partnerships built around trust and integrity. We are dedicated to our clients and their needs, ensuring they feel valued and understood at all times so they can achieve their goals through confidence.
Honesty
We speak in plain English, guiding you through the complex world of finance. Our genuine, caring approach and transparent and open dialogue (as well as the freedom that comes from not being owned by a bank or large financial services business) means your Infocus Financial Adviser is always acting in your best interests.
Decency
At Infocus, decency is a core value that shapes our culture and client relationships. We treat everyone with kindness and respect, fostering transparency and ethical practices in our dealings. Our supportive environment builds lasting trust with our clients to confidently pursue their financial goals.